K-conomics
Finance and economics edutainment for English-speaking audiences, with a focus on the Korean and East Asian economy.
Capabilities
What We Build
We work in three modes. Most engagements use all three, in this order.
01 / Research
Research & Editorial
Every build starts with primary-source research and a clear editorial judgement.
We make the argument before we make the asset. It saves time later.
Deliverables
- Primary-source research briefs
- Source logs and fact-check passes
- Original scripts and long-form editorial
- Newsletter and Substack copy
02 / Production
Multimedia Production
We produce long-form work and platform-native cuts in-house.
Editorial control stays clear from script to final export.
Deliverables
- Long-form video
- Vertical cuts for Shorts, Reels and TikTok
- Podcast production and edit
- Kinetic typography and captioning
- Thumbnail and cover design
03 / Growth
Distribution & Paid Media
Good work still needs the right audience. We route it deliberately.
Performance is reported honestly against one defined metric.
Deliverables
- Creator sourcing and negotiation
- Campaign management across TikTok, Instagram and YouTube
- Paid social buying
- Performance reporting against a single defined metric
Our own proving ground
We test on ourselves first.
A clear, paid process
How an engagement runs
01
Scope
One call, one written brief, one defined outcome.
02
Research
Primary sources before any creative.
03
Build
Production in sprints, async review.
04
Measure
One metric, reported honestly.